Do’s When Emailing A Book Blogger

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Hey guys! Welcome back to part 2 of this two part series I have going on for authors to teach them how to write better emails to book bloggers so that they have a better chance of having their book accepted and generally so that they form better relationships with bloggers. Yesterday I put out part 1 which was essentially 5 don’ts when emailing a book blogger and today I am going to be putting out 5 more tips, but this time, I will be talking about what you should do when emailing a book blogger.

Again, I have made the effort to make these points as general as I possibly can so that they will apply to pretty much every book blogger but I really can’t speak for the specific preferences of some bloggers so keep that in mind.

1. Read a few of their posts first

In my last post, I talked about how rude and unprofessional it was when authors asked a blogger for their blog name. Now I know that this is a step up but it is very nice if you have read a few of their posts before you contact them. For example, if you are looking to ask the blogger for a review, read a few of their past reviews first and then make sure that the blogger knows that you have done this in your initial email. Not only will this give you an idea of what to expect from them, but it also means that you are prepared and know exactly what they will need for whichever type of post you are hoping to get.

I remember I once had an author that emailed me and she made so many references to previous blog posts that I did  that I instantly warmed up to her and I ended up accepting and reviewing her book much earlier then my schedule actually allowed.

2. Be friendly and approachable
This is quite basic but unfortunately, a lot of people don’t understand this. You need to be friendly and you need to be approachable. If you email someone being all uptight and formal, no one is going to warm up to you. Be loose. Be conversational. Make a joke. Just don’t be so sticky and gross.
Some of the best emails I have received from authors include them joking about the publishing process, telling me about a particularly funny part of their week or just in general coming off as being really friendly.
Bloggers are not CEOs of big companies. I mean most of us are aren’t even out of school yet. We don’t need you to be formal. I hate to say it but get on our level.
3. Include links to Goodreads
If by now you do not know about the amazing-ness that is Goodreads, you probably need to rethink your career choice. Goodreads is amazing and pretty much every blogger and reader and author is on it. Goodreads is the place for book lovers and authors. So when you are emailing a blogger, keep in mind that we really couldn’t care less if the New York Times thought your book was ‘spectacularly written’. We honestly don’t care that Kirkus thought that your book was a ‘game changer’. Because if I see that some of my trusted book friends hated it, then that’s it. When it comes down to it, our Goodreads community trumps everything.
In fact, before I accept a book, I always go to Goodreads and check out the average ratings and the reviews of other readers. My book community is important to me and if it’s important to me, you should make it a point to make it important to you. In your email, forgo the one-liners from notable publications and replace it with a Goodreads link. I’m going to check it out there anyway. The least you could do is make it easy for me.
4. Send followup/reminder emails if possible
Now I know that this point may seem pretty weird. I mean generally bloggers have a calendar or a schedule or some way to keep track of when they are supposed to post giveaways, spotlights and tours. So it’s natural to assume that they have it together and that they don’t need a reminder. But do it anyway.
We are all human and sometimes things slip from our heads. Most bloggers have a job outside of blogging. Or school. Or real life. So it doesn’t hurt to give them a polite little nudge one or two days before a post is supposed to go up. This is especially important if you agreed on a date months in advance.
I can’t tell you how helpful it is to receive a gentle reminder email.
5. Form a relationship
Okay so I know that as an author, becoming friends with a blogger (or vice versa) is generally frowned upon by certain members of the book blogging community. Some people (falsely) believe that forming a friendship will influence a review and will jeopardise the trustworthiness of a blogger.
I seriously disagree.
I believe that it is awesome to form a relationship with an author because then you know and trust the blogger, the blogger knows and trusts you. It’s just very pleasent. For example, I have a couple of authors who have been in contact with me for ages. So whenever they publish a new book, they just email me and I instantly know what they want and I’ll get it done. Or, I have actually met authors that just randomly (months after I published their review) email me asking me how I am and how my day is going with absolutely no ulterior motives. I just find that so nice and positive and refreshing and I think that it is a great way to connect with your audience.
Well that’s my 5 do’s for you authors when it comes to emailing a book blogger. I hope you enjoyed this two part series. I really just want to help improve the quality of emails that get sent around and I’m honestly so glad that part one of this series got such a positive response. If you enjoyed this and want to see more of this kind of thing, let me know and I might do something similar in the future.
Also, if you have any tips for authors or even bloggers when it comes to email etiquette or what it takes for a book blogger to accept a book, don’t forget to leave them in the comments so we can all help each other.
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